GitBrand
  1. Home
  2. Guides
  3. Brand kit checklist

Guide 01 · Interactive checklist

What should a brand kit include? A practical checklist.

By the GitBrand teamUpdated September 23, 20266 min read20 checks

A usable brand kit includes logo variations, color specifications, typography references and instructions for applying them. Add the supporting files your audience needs, then check that someone new can find and use the essentials without asking. Tick each item as you confirm it; the panel keeps score and the page prints as a plain list. If you build the kit as a GitBrand repository, the five sections below map onto logos, colors, fonts, resources and the FAQ.

01

Logo variations with a purpose

Start with the primary logo and the alternative lockups agreed for the identity. Include versions for light and dark backgrounds. Name each by purpose (“Wordmark, dark background”) rather than revision history.

Keep a vector original and provide raster exports for tools that need them. In GitBrand you upload the SVG once and visitors export PNG and JPG on demand, so you never maintain a folder of sizes by hand.

Check 0 of 4
02

Colors people can reproduce

Name the primary, secondary and neutral colors. Provide HEX and RGB for screen use. If print is in scope, get CMYK or Pantone references from the designer or supplier; a screen preview or automatic conversion is a starting point, not a guaranteed print match.

A GitBrand color card shows HEX, RGB, HSL and an approximate CMYK for every named color, and the palette exports as CSS, SCSS, Tailwind, JSON, TXT or an SVG swatch sheet.

Check 0 of 4
03

Typography with usage and licensing notes

Identify heading and body typefaces, the weights in use and sensible fallbacks. Link to where the font is licensed and include files only when your license allows redistribution.

A client may need their own license even if the typeface was used in the original design. GitBrand shows a live preview of each font with the visitor’s own text and offers downloads only where you say the license allows it.

Check 0 of 4
04

Instructions that answer real questions

Write a short explanation of what the brand stands for and how it sounds. Add a few specific acceptable and unacceptable examples. Cover the common decisions: which logo to choose, how to set a heading, where the secondary color belongs.

Keep the long guideline document as a resource for those who need it. The FAQ section of a repository is the right place for the three or four questions that arrive every week.

Check 0 of 4
05

A sharing and maintenance check

Review access before publishing. A GitBrand repository can be public, password-protected or member-only, all on the same gitbrand.com/{slug} link. Assign a maintainer and tell recipients where to ask for changes.

Then ask someone unfamiliar with the project to find a presentation logo, the primary color and the body font. Whatever slows them down is what to fix before sending the kit more widely.

Check 0 of 4

Sources

Adobe: creating a brand kit

Questions people ask about brand kits

Is a brand kit the same as brand guidelines?

A brand kit supplies the assets and essential references. Brand guidelines explain how to apply the identity. They work best together, with the guidance beside the files it describes.

Do small businesses need a large brand book?

No. Enough guidance to answer common tasks correctly beats a long document nobody updates. Start small and add answers as real questions arrive.

What file formats should the logos be in?

Keep the SVG as the source and provide PNG for tools that need a transparent raster. On GitBrand you upload the SVG and PNG or JPG exports are generated when someone downloads them.

How do I share the kit without emailing a zip?

Publish it as a repository at gitbrand.com/your-slug. The same link works for public, password-protected and member-only access, and it can be embedded or shared as a QR code.

Does the checklist progress on this page get saved?

No. The checkboxes are for working through the list in one sitting, and you can print the page to keep a copy. Nothing is stored on our side.

Turn the checklist into a link

Upload the logos, name the colors, note the fonts and answer the questions. The free plan covers up to five repositories with password-protected sharing.